Monitoring your site's performance is essential to understanding the effectiveness of your SEO efforts. Here are some tools and techniques:
1. Use Google Analytics
Google Analytics offers comprehensive insights into your website’s traffic, user behavior, and conversion rates. You can track how well your site is ranking over time.
2. Track Keyword Rankings
Tools like Ahrefs and Moz can help you track your keyword rankings and see how they change over time. Regularly check your rankings to adjust your strategy as needed.